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To achieve MLM success you’ve got to get the word out about your MLM business opportunity. In the beginning, no one knows who you are or what your opportunity is about. You can have the greatest business in the world but if no one knows anything about your opportunity, you’ll go nowhere. The web is a huge place and getting larger all the time, so you must expose your business and demonstrate your expertise to the most receptive audience possible. How do you accomplish this? Historically, MLM businesses sold goods or services through word of mouth advertising or direct selling. Here, in the beginning, many of the first prospects were a person’s warm market, namely, friends and family. To achieve high levels of income one must allocate the majority of their time recruiting other like-minded individuals to do the same thing…over and over again. It’s not rocket science but it does require a tenacious attitude and long-term perspective to be successful. There will be bumps in the road and these challenges should be expected and a strategy should be in place to overcome these obstacles.
Develop A Sense Of Urgency
As you begin your MLM efforts, it is imperative that you cultivate a sense of urgency and massive action. Now please understand, urgency does not mean you run around ninety miles per hour trying to accomplish everything in half the time. It simply means that you make your prospects understand that they need to take advantage of your opportunity in a timely manner and begin recruiting others as soon as possible. By taking massive action and adopting a daily action based philosophy, you will gain momentum that will sustain you when things get off track, as they often will. Urgency in this case means a focused and intentional effort to accomplish set goals as soon as possible. If you truly believe in the company and products or services your company represents, this sense of urgency should be natural, sincere and genuine. If your belief in your company is not genuine, you need to learn more about your company or consider a change. Massive action should be in the form of planting numerous seeds by making contacts and exposing others to the opportunity. Remember, not everyone you come in contact with will have an interest in your opportunity. In fact, statistics shows on average, at least 9 out of 10 will not have any interest whatsoever in your opportunity. However, as time passes, and their circumstances change, these cold leads may come around to your way of thinking. This is particularly true if they have an illness in their family, they are fired from their job, or lose a spouse due to divorce or death. Life events such as these can make many people re-examine their priorities and goals. In these cases, they may quickly change and become a top prospect or business leader on your MLM team. Many MLM representatives experience this everyday and are sometimes astounded at the flood of people who come forward to join their opportunity months or years after they originally contacted them. So develop a “sense of urgency” and produce momentum to carry your business to the top. Also, it's good idea to start a personal program of self development which can greatly enhance you chances for success in meeting your goals and objectives.
Write Informative and Instructional Articles
One of the most effective methods for “getting the word out” about your MLM opportunity is to write informative articles about your business or industry. This medium allows you the opportunity to present details about your business and demonstrate your specific expertise in a particular area. When writing, always keep the needs and wants of your prospective customers in mind. The purpose of your articles should be to educate others and to steer good prospects to you that may be right for your business. Not everyone is suited to developing an MLM downline. This allows you an efficient way to separate the “Tire Kickers” from the “True Prospects” who want to build a long-term residual income. As in any business, with MLM, you only have a finite amount of time so you want to spend it in the most productive way possible. In writing these articles, you want to produce high value information that will provide useful insights from the prospect’s view point while offering your specific opportunity as one option. If the opportunity that you are presenting matches the individual’s goals, aspirations and work ethic, then it is possible you may have acquired a productive business leader for your team.
Focus on the Leaders
To achieve your goals in MLM, it is essential that you first focus on a few key primary team members. As you recruit you will discover there are individuals who have a natural innate ability and eagerness to recruit prospects while others struggle. This is a normal occurrence and should be anticipated. It is here where you must focus on the individuals in your downline that show the most progress in recruiting others. It is vital that you spend the majority of your training time with those who are the most productive. Typically these individuals show early progress and are willing to work hard and are excited to learn and discover new skills and talents. As you expand your downline you will discover your training time will become more and more limited. It is here that you must focus on those downline members that exhibit the highest aptitude and positive “can do” attitude for success. It is very possible you will have hundreds in your downline so it is important that you identify your business leaders because these individuals will drive your income to the next level and beyond.
M. Jenkins is a Marketing and Sales Manager in the Chemical Industry having sold millions of dollars of chemicals per year. He has over 20 years experience working for Fortune 500 companies a Market Development Manager and a Senior Sales Manager. He has published several technical articles related to air and water treatment in the Environmental Industry.
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